Max Sport ltd. was founded in 2006, aiming to produce advanced nutrition for local athletes and fitness professionals. In a few years, Max Sport protein and energy bars have been increasingly demanded and started to become more and more popular among the general public which has been looking for healthier alternatives. The company completely changed its strategy in 2010. Based on high demand from active people, the company direction decided to move from fitness and sport centers to retail market. The sales skyrocketed and soon Max Sport became the bestselling local brand. In 2013, after all local retail channels, Max Sport started focusing on global export activities to meet worldwide demand for functional nutrition. The first international sales activities carried out in the Czech Republic, Scandinavia, Portugal and Russia proved the potential of high quality advanced nutrition for affordable prices, so the company set its new plan - to become one of the bestselling protein bar brands by 2020.
Max Sport ltd. was founded in 2006, aiming to produce advanced nutrition for local athletes and fitness professionals. In a few years, Max Sport protein and energy bars have been increasingly demanded and started to become more and more popular among the general public which has been looking for healthier alternatives. The company completely changed its strategy in 2010. Based on high demand from active people, the company direction decided to move from fitness and sport centers to retail market. The sales skyrocketed and soon Max Sport became the bestselling local brand. In 2013, after all local retail channels, Max Sport started focusing on global export activities to meet worldwide demand for functional nutrition. The first international sales activities carried out in the Czech Republic, Scandinavia, Portugal and Russia proved the potential of high quality advanced nutrition for affordable prices, so the company set its new plan - to become one of the bestselling protein bar brands by 2020.